Onward and upward, Jonathan Dine (L-MO) for US Senate 2010

August 4, 2010
By Daniel Chang

Jonathan Dine defeated Cisse Spragins, winning 59 percent of the vote. Dine focused on individual liberty and freedom and supported the legalization of marijuana. He said he wanted the government’s primary role to be protection of its citizens.

via U.S. Senate primary winners – Columbia Missourian.

Congratulations Jonathan Dine, and much success in the November race.

Thoughts on the fundraising letter.

July 30, 2010
By Daniel Chang
Thoughts on the fundraising letter.

Asking people for money can be hard to do, even if it’s for a good cause. Having sent out letters for various church trips/projects (prayer letters) and other nonprofit and charitable endeavors, I’ve considered some tips that have worked for me.

Keep things simple–fundraising letters do not need to be verbose. You do not need to be blunt or crude, but you also don’t need to put too much information. At a quick glance, people already know you’re asking for money, so there’s no reason to obfuscate. A one or two page letter with photos or charts usually work best. Don’t try to put too many ideas in it either–if your content can’t be summed up in 1-2 sentences, you’ve probably over-crammed.

Fundraising goals need to be specific. Say how much you need and break down exactly how the funds will be used. If this is a missions trip, you can say, X for airfare, Y for food, Z for medicine. If this is a membership drive for a nonprofit, highlight your budget needs. Disclose what happens with funds raised in excess of goals. Transparency and accountability are imperative when dealing with money that is being entrusted to you.

Recommend “levels” of giving. People will not ‘automatically’ know what amount is appropriate. 10 bucks? 25 bucks? 50 bucks?  Some may choose not donate at all if they feel they can only give too little to make a difference.  Others may be offended if they perceive you are asking for too much. Be gracious.  It’s also acceptable to add, “donations in any amount are welcome.”

Acknowledging donors. If you are publicly acknowledging donors, do so promptly. Some donors prefer anonymity, so make sure you ask, and be mindful and discrete. Donors appreciate a timely personal thank you notes.

Follow up. You should send out an update to everyone with the results of the fundraiser.

July 30, 2010
By Daniel Chang